POG DOG llustration / Packaging Design / Marketing / World Building / Motion Graphics / Merchandise

Pog Dog

A beer label commissioned by New World Ales Brewery of San Jose.

This is a unique release that plays on the idea of POG (Pineapple Orange Guava) and the 90s playground game of pogs. We created a set of 10 collectible pogs and a slammer game piece. 1 pog will hidden under the pack lid of every 4 pack and as an incentive to buy a full case directly from the brewer, the consumer will receive a full 10 pack of the pogs and a slammer.